Forman Mills reaches out to BronxWorks

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Friday, March 7, 2014

On Friday, March 7th, Forman Mills, a retail outlet with large, “big box” stores in eight states and Washington, DC, held a discount clothing event to benefit Bronx residents who could not afford winter garments.  The event was held at the company’s store at 3036 Third Avenue in the Bronx along the 149th Street Hub.  It marked the first time that Forman Mills had engaged BronxWorks, which has several offices and programs near the store, for a promotional activity.  Power 105 radio served as the media sponsor.

The 149th Street Hub is one of the busiest shopping areas in New York City.  Dating back to the 1900’s, it is the oldest retail strip in the Bronx.  After years of decline in the 1970s, it has re-emerged as a vibrant area that includes large stores, small specialty shops, fast food as well as sit down restaurants, and a chic hotel.  The cavernous Forman Mills store on the Hub is the only one in New York State.

Bill Nosek, Forman Mills Regional Manger; Cathy J. Sharp, BronxWorks Director of Individual and Corporate Relations; Kangol Kid, UTFO; and Shelly Williams, Forman Mills Community Relations

Cathy J. Sharp, the BronxWorks Director of Corporate and Individual Relations, said, “We are thrilled that Forman Mills contacted BronxWorks for this opportunity to provide cold weather outerwear to some of the children and seniors we serve in nearby programs.  It is encouraging to participate in Forman Mills’ efforts to give back to the surrounding community, especially when the need is so great.”  The Melrose, Mott Haven, and Morrisania neighborhoods near the store make up a large portion of the 15th Congressional District of New York State, one of the poorest in the country.

Forman Mills offered several hundred $20 vouchers to BronxWorks and other neighborhood-based organizations, giving their program participants the opportunity to shop at the store for winter coasts and other cold weather gear.  Older adults from the nearby BronxWorks E. Roberts Moore Senior Center proudly displayed the garments purchased with the much-welcomed vouchers.

Wanda Abeyllez, Program Director of the center, remarked, “The seniors had a great experience at the store.  They were very grateful for the opportunity to shop for coats, jackets, sweaters, and other garments.”
 

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